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    Home » Bert Wijfjes: The Broadcaster Who Made Regional Radio Feel Personal
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    Bert Wijfjes: The Broadcaster Who Made Regional Radio Feel Personal

    erricaBy erricaJanuary 5, 2026No Comments7 Mins Read
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    When memory is connected to sound, it becomes noticeably clearer. Like sunshine coming in early through a partially opened curtain or the first crackle of a record before the tune settles, a voice enters a room before you notice anything else. Bert Wijfjes’ voice became the opening note of every weekend for an incredible generation of listeners in the eastern provinces. It was a constant presence that characterized peaceful Sunday errands, family dinners, and seasonal changes.

    Bert’s adventure didn’t start in cozy studios. Working aboard offshore radio ships like Radio Caroline and Radio Atlantis, he ventured into the North Sea’s stiff saline gusts in the early 1970s, transmitting under the moniker de mini Bert Bennett. In order to connect with listeners who were craving something new, those pirate stations braved legal restrictions and rough seas. They were as much about daring as they were about music. With each transmission signifying a daring assertion that voices and melodies could unite listeners across distances, the radio boom felt almost like a swarm of bees buzzing with possibilities.

    For broadcasters who saw a pitched deck and a crackling signal as part of the experience, the storm of 1973 that forced Caroline ashore in Scheveningen became a legend in and of itself, illustrating the unpredictability of life at sea. Wijfjes discussed it with a hint of respect rather than exaggeration, admitting that those stormy days honed his timing and tone senses, developing a skill that would be useful in more tranquil environments.

    AspectDetail
    Full NameBertus Cornelis Maria Wijfjes
    Known AsBert Wijfjes, also used the radio alias Bert Bennett
    Birth Year1934
    Death2026 (aged 75), after an accidental fall
    Career HighlightsDisc jockey on pirate radio ships; longtime presenter on regional Dutch radio (Radio Oost)
    Notable ContributionsHosted music programs spanning decades; known for Toppers van Toen, Treffers van Nu
    Signature VoiceStadium jingle for FC Twente home matches
    Credible Referencertvoost.nl
    Bert Wijfjes: The Broadcaster Who Made Regional Radio Feel Personal
    Bert Wijfjes: The Broadcaster Who Made Regional Radio Feel Personal

    By the middle of the 1970s, Wijfjes and his associates had successfully steered toward Platte d’Aro in Spain. They did this by sending programming back to shipboard transmitters using clever techniques, such as smuggling compact cassette cassettes into ports. It was a kind of antiquated connectivity that seems almost impossible to do by hand, yet it shows how far human creativity can go when passion and technology coexist. The groundwork for a broadcasting career that would eventually be remarkably dependable in its delivery and consistently warm was established by these early trials.

    Returning to the land, Bert admitted that his experience with pirate radio had given him a unique perspective on the importance of radio. He noted that it was presence, not innovation. And with that idea in mind, he settled down at Radio Oost in 1985 using his own name, marking the end of a significant shift from sporadic broadcasts to a close relationship with listeners whose expectations were influenced by routine.

    The background, the narrative, and the nuanced inflections that Bert conveyed with flawless accuracy were the main reasons why listeners tuned in, not just the music. He didn’t just spin songs from decades ago on Toppers van Toen, Treffers van Nu; instead, he crafted feelings that connected the past and present. With a skillful touch, his entrances served as keys that opened memories, and a song was more than just a song—it was a doorway. Hearing a tune you believed to be from someone else’s history and learning via his story that it was actually a part of your own brought a special kind of happiness.

    His voice drifted out as I passed an open window on a cool autumn afternoon a few years ago. It was a song I hadn’t heard in decades, and it seemed like an old friend calling me home.

    His speech, according to listeners, was at times like a discussion between neighbors—calm, conversational, and incredibly polite. You had the impression that he wasn’t just reciting lines from a script; rather, he was sharing moments with people whose lives were more interesting than the news. It was the type of programming that gave the impression that community was approachable, receptive, and worthwhile.

    Bert continued that mission for almost thirty years, using remarkably deliberate pacing to weave maps of memory and sound. From Enschede to Zwolle, his Sunday shows were mainstays in homes, and his impact went beyond playlists to shape the way local radio fostered connection and identity. In a media environment that is frequently hurried and superficial, his method was dependably grounded and respectful of the listener as well as the content.

    His voice had an unexpected resonance at the Grolsch Veste stadium on matchdays as he announced FC Twente’s lineups on tape, fusing sport with a familiarity that felt almost intimate. The same tone that had accompanied their afternoons would be recognized by supporters, who would smile. The ability of a straightforward announcement to unite passion and entertainment is both unexpected and encouraging.

    His sense of adventure was unabated by his transformation from pirate rebel to institutional mainstay. Instead, it channeled everything into a form that was refined over decades and seemed local. He understood when to provide the background that made a classic album particularly poignant and when to let it speak for itself. That balance included an invitation for listeners to engage, think, and feel in addition to just consuming.

    His humility was frequently noted by listeners and coworkers. He focused on service, attending to the music and the moment with remarkable clarity, and left little space for ego in his broadcasts. He was a unique professional who encouraged listeners to pay close attention to both the songs and the intervals between them.

    Listeners in subsequent years informed me that seeing his shows was like seeing an old friend again, which is reassuring and subtly encouraging. Long after the microphones are turned off, a voice that sounds familiar frequently fosters something more than familiarity: a sense of belonging.

    In more recent memories and digital homages, younger commentators referenced him as a model of musical sensibility and attentiveness. They noted that his deliberate sequencing and careful delivery could serve as a lesson for an era dominated by algorithms. It is convincing to think that human curation, which is skilled, sympathetic, and attentive, still has a power that computerized playlists find difficult to match.

    Bert Wijfjes saw that regional stations needed to change while keeping their essence, demonstrating his understanding of societal changes. He urged his contemporaries to accept change without compromising their individuality. Generation after generation respected him for his forward-thinking but traditional advice.

    It was evident that he had evolved into more than just a presenter by the time he stopped doing regular programming in 2014. He had become something of a communal pulse, an audible reminder that shared experiences are created as much by tone as by content.

    There is a noticeable silence following his unintentional death, not because his absence is loud but rather because his presence had been steadily comforting for so long. Conversations today, however, are tinged with optimism as listeners who grew up with his shows continue to share stories, songs, and memories with younger listeners who never met him but feel as though they did.

    Even though he is no longer on the air, the cadence he promoted—warm, introspective, and carefully balanced—remains a paradigm for broadcasting that enhances shared moments rather than merely sharing music.

    Bert Wijfjes’ legacy is measured in the innumerable afternoons, doorstep arrivals and departures, and sunset drives where his voice made listeners feel heard, connected, and prepared for what lay ahead rather than in ratings or airtime.

    Bert wijfjes
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