
It was sudden when David Custer, a well-known figure to viewers in Michigan, left WNEM-TV5 in 2024. After eleven years of calmly and confidently anchoring the news, he abruptly and quietly left. He is now a beacon of integrity in a field that frequently values silence over honesty as a result of his legal triumph against his previous employer.
Custer claimed unfair termination, retaliation, and harassment in his case against WNEM-TV5 and its parent company, Gray Media Group. He was fired soon after assisting with an internal HR probe, according to court records. Despite being true, his remarks allegedly disclosed negative information regarding the station’s management procedures. His contract was terminated within days, which he characterized as intentional retaliation.
| Category | Information |
|---|---|
| Full Name | David Custer |
| Profession | Television Anchor, Journalist |
| Former Employer | WNEM-TV5 (Saginaw, Michigan) |
| Years at Station | 2013 – 2024 |
| Filed Lawsuit | July 22, 2024 |
| Filed Against | WNEM-TV5, Gray Media Group, GM Kenneth Frierson Jr., News Director Jayne Hodak Soboleski |
| Legal Claims | Retaliation, Harassment, Wrongful Termination |
| Verdict | Jury awarded $40,000 in damages plus legal fees (approx. $150,000 total) |
| Current Role | Executive Director of Media Relations, Genesee County Sheriff’s Office |
The jury concurred. Custer was awarded $40,000 in damages and additional legal costs totaling nearly $150,000 after a Genesee County jury decided in his favor on October 17, 2025. The verdict’s moral weight is extraordinarily successful in revealing how media corporations handle internal criticism, even though it may not be financially significant.
For Custer, the trial was about beliefs as much as money. Due in large part to his standing as a reliable anchor and prominent member of the community, his case garnered national attention. He had amassed a devoted following of viewers who viewed him as more than just a broadcaster, hosted charitable events, and covered local stories with empathy over the years.
Custer’s accusations were directed at Jayne Hodak Soboleski, the news director, and Kenneth Frierson Jr., the general manager of WNEM. He asserted that both leaders took part in an atmosphere that penalized disagreement and discouraged transparency. Testimonies given during the trial detailed how Custer’s concerns were met with hostile reactions from newsroom leadership, which ultimately resulted in his termination.
Custer was defended by lawyer Thomas R. Pabst, who is well-known for defending workers in matters involving workplace retaliation. He made extremely convincing arguments about how retaliation undermines journalistic independence, which is the cornerstone of reliable journalism. During final arguments, Pabst remarked, “You cannot deliver truth to viewers while silencing truth in your newsroom.”
Custer’s win felt more important at a time when newsrooms are changing their internal cultures. In an industry that has always been unwilling to acknowledge its own shortcomings, it represents a turn toward accountability. Similar realizations have recently been faced by national broadcasters such as NBC and CNN, demonstrating that toxic management practices may affect even the most well-run studios.
Journalists have shown new bravery in addressing workplace inequalities within the last ten years. From whistleblower complaints to gender discrimination lawsuits, the message has grown more and more potent: honesty must start at home. Custer’s story serves as more evidence that local journalists have the same power to effect change as their network counterparts.
Custer transitioned smoothly into a new position as Executive Director of Media Relations for the Genesee County Sheriff’s Office after leaving WNEM. Many were taken aback by the change, but it was a wonderful fit for his skills. His communication work is described by colleagues as being extremely effective, assisting law enforcement in establishing a connection with the public via empathy and transparency. Custer now helps others find their voice after being silenced himself.
The David Custer case has received extremely positive public response. Hundreds of comments hailing the ruling as a moral victory have been left by former viewers, who have commended his bravery. “He told the truth, and he paid the price—but justice finally caught up,” one Facebook user commented. Another said, “I trusted the evening news because of him.” I’m glad he didn’t give up.
Custer’s triumph has far-reaching effects that go well beyond his own narrative. A rising number of media companies are realizing that safeguarding staff members from reprisals is not only morally right, but also very advantageous for public confidence. The credibility of the press increases when viewers think that journalists work honestly and freely.
Over 180 stations across the country are owned by Gray Media Group, which has not made any public comments over the decision. Industry analysts, however, advise that the business reconsider its managerial supervision and HR practices. These results frequently result in far better internal procedures that stop future disagreements of this kind.
Custer’s success also reflects the larger social movement toward workplace empowerment. In fields where silence was once the norm, movements like #MeToo and Time’s Up have pushed for responsibility in recent years. Ironically, the media, which is supposed to expose the wrongdoings of others, is now facing some difficult realities of its own. His case serves as an example of that continuous development—a defiant act that ultimately fortifies the moral foundation of journalism.
From the standpoint of the industry, the decision might be a particularly creative model for regional journalists who encounter comparable difficulties. Many young producers and anchors are afraid of reprisals if they voice concerns about discrimination, unequal compensation, or abuse. Custer’s choice to oppose his boss and succeed might inspire others to take similar courageous actions.
Custer was more than simply another anchor behind the desk during his tenure at WNEM-TV5. By hosting fundraisers, lending support to nonprofit organizations, and representing the station in neighborhood gatherings, he was an outward manifestation of Michigan’s identity. His lawsuit filled the hole left by his departure with a more comprehensive discussion on leadership, respect, and equity in the workplace.
Despite having a small monetary value, the jury’s verdict had a remarkably lasting impact. It supported Custer’s experience as well as the idea that all voices, regardless of status, should be heard. His tenacity has turned a difficult period into a historic triumph that will serve as evidence to future journalists that integrity is still the best tool available to them.
Life following litigation appears to have significantly improved for David Custer. His ability to adapt is evident in his new career path, and the media in Michigan has quietly admired him for his poise during the case. Even those who previously questioned his assertions now agree that his actions have prompted long-overdue reflection on broadcast leadership.
