Strive, Inc.’s stock rose almost 19% on a recent trading day, reaching about $8.54 before dipping a little after hours. With green numbers flashing against a background of otherwise orderly markets, the move appeared dramatic on screen. However, if you take a step back, the overall picture appears less triumphant. Over the course of the previous year, the same stock reached a peak of $268. It is struggling to remain above $8 today.
A collapse like that is difficult to forget.
Strive, a Dallas-based asset manager that focuses on Bitcoin, positions its balance sheet to gradually accumulate and outperform bitcoin. It’s a daring tactic. Investors appear to think that the cryptocurrency angle might eventually be profitable, particularly when interest in digital assets picks back up. However, it’s still unclear if a company’s identity is linked so closely to bitcoin volatility to increase risk or create long-term durability.
The stock’s beta, which hovers close to eye-watering levels and indicates extreme volatility, partially reveals the story. With moving averages that are currently significantly above the current price, ASST has sunk more than 90% over the last six months. Where shares trade now, the 50-day average is almost double. The average of 200 days is a thing of the past. It’s difficult to avoid feeling tired when looking at the chart. Nevertheless, insiders have been purchasing.
| Category | Details |
|---|---|
| Company Name | Strive, Inc. |
| Stock Ticker | ASST (NASDAQ) |
| CEO | Matthew Cole |
| Founded | 2020 |
| Headquarters | Dallas, Texas |
| Market Cap | ~$538 Million |
| 52-Week Range | $7.02 – $268.40 |
| Business Focus | Bitcoin Treasury & Asset Management |
| Employees | 51 |
| Official Company Page | https://www.strive.com |
| Nasdaq Listing Page | https://www.nasdaq.com/market-activity/stocks/asst |

CEO Matthew Cole bought 25,000 shares at $18.40 in recent months, which is significantly higher than the current price. The CFO then made his own purchase at about $8.23. Over the past quarter, insiders have amassed almost $1 million in stock. That conduct has psychological consequences. After a sharp drop, executives’ personal capital commitments indicate conviction. Or at the very least, think that the worst might already be priced in.
However, conviction is not the same as clarity.
Despite the appearance of multiple sizable stakes in previous quarters, institutional ownership is still low at just over 5%. An unusual trading environment is produced by that imbalance. The stock can fluctuate significantly on comparatively low volume when there are fewer long-term institutional anchors. In fact, volume was below historical averages on the day of its 19% rally. The movement appeared to be driven by momentum rather than deep accumulation.
It seems that ASST draws a specific type of investor—one who is at ease with turbulence, possibly even energized by it. There are heated arguments about whether it is an oversold gem or a speculative trap when you browse trading forums. Mixed signals are flashed by technical indicators. Shorter timeframes suggest the possibility of a bounce, but the daily chart reads “Strong Sell.”
This might just be an instinctive rally under a very shabby name.
The larger environment is also important. Thanks to institutional adoption and ETF inflows, Bitcoin has regained its strength in recent weeks. Businesses with ties to digital assets frequently take pity. CleanSpark, Cipher Mining, and other stocks related to cryptocurrency have also seen significant fluctuations. These stocks take a deep breath when bitcoin breathes.
However, the story is complicated by ASST’s financial metrics. Revenue is still low in comparison to valuation. The earnings per share are extremely low. Gross margins fluctuate. On paper, the price-to-book ratio seems low, but in volatile asset classes, book value can change rapidly. It’s possible that investors seeking a recovery are paying more attention to optionality than to the fundamentals.
The psychological whiplash in this stock’s history is difficult to overlook. In less than a year, the journey from $268 to single digits demonstrates both harsh repricing and speculative enthusiasm. Seldom do stocks drop that much without undermining confidence. It takes time to regain trust.
Additionally, there is a more general cultural undertone. When Strive first appeared, asset managers were changing who they were and gravitating toward alternative tactics and ideological positioning. Though on a smaller scale, the company’s Bitcoin treasury strategy is similar to that of businesses like MicroStrategy. Both ambition and prudence are encouraged by that analogy.
Seeing ASST trade feels more like real-time sentiment monitoring than it does like watching a steady business. Hope returns when bitcoin rises. Anxiety ensues when cryptocurrency falters. Similar to a pressure gauge, the stock reacts swiftly to changes in the story.
Another level of complexity is added by analyst sentiment. One company sets a target price of $30 for the shares, suggesting significant upside. Some people are still doubtful. Although it doesn’t foster consensus, a single target stimulates creativity. The math seems to appeal to investors: $8 now, $30 later. It’s tempting to do the math. There, the route is less obvious.
The management of Strive is making strategic repositioning moves by issuing preferred shares, restructuring debt, and raising capital. These actions weaken or complicate ownership structures, but they can also stabilize a balance sheet. Clarity regarding how these capital choices result in long-term profits will be necessary for long-term investors.
Asst stock is currently at a turning point.
It is far from its peak, trading at about $8, close to its 52-week low. Oversold conditions are visible to technical traders. There are still unanswered questions for fundamental investors. Bitcoin’s next leg is expected to be higher, according to cryptocurrency enthusiasts. A speculative echo is perceived by skeptics.
